Thank You for the Opportunity to Present our Business to You.
We are grateful for the opportunity to support our motor industry partners, and we bring with us the knowledge, experience, and industry standing to deliver comprehensive insurance and non-insurance Value-Added Product solutions. Our approach is always mindful of the unique dynamics within each business, ensuring best-practice policy coverage for customers while helping dealerships enhance income and long-term profitability.
Our objective is to work alongside our dealer partners, enabling meaningful participation in the insurance and non-insurance product sales channel. Over the past decade, our products and services have been shaped and refined through close collaboration with dealership groups and financial institutions. These valued relationships allow us to provide thoughtful, tailored solutions that meet the evolving needs of our clients.
Beyond supporting profitability, we are committed to protecting your brand, enhancing customer satisfaction, and providing clear guidance on regulatory and compliance requirements to ensure confidence at every stage.
As part of our broader offering, our F&I Management and Consulting services are designed to equip dealership teams with the knowledge and skills needed to build sustainable, long-term income streams.
We offer a range of market-leading products and are always happy to tailor solutions to suit your specific requirements. At the heart of everything we do is a genuine commitment to adding value—guided by integrity, collaboration, and a strong sense of partnership.
We truly appreciate the opportunity to connect and would welcome the chance to build a lasting and successful partnership with you. Value Added Products and Services (VAPS).
Kind regards,
Tony Blunden
VAPSSA Sales Director
Is a specialist in the marketing of insurance and Value Is Added...
VAPSSA is a specialist in the marketing of insurance and value-added products and services within South Africa’s motor retail sector—partnering directly with those who sell. Our focus is on empowering dealerships and industry partners with a comprehensive suite of solutions designed to deliver measurable value to both the business and the end customer.
As an independent business, VAPSSA operates free from ties to any motor group, dealership network, or financial institution. This independence ensures complete objectivity, removing potential conflicts and allowing us to develop solutions that are always aligned with the best interests of our clients.
Our expertise extends beyond cell captive formulation and management to include a fully integrated suite of underwriting and administrative services. These include claims management, underwriting, financial reporting, product design and development, as well as ongoing training—providing a seamless, end-to-end solution.
We deliver turnkey solutions that align with franchise brand standards, ensuring consistency, quality, and a premium customer experience. We are passionate about the VAPSSA brand and the value it represents, and we are confident in our ability to enhance your customer journey while unlocking new opportunities for revenue growth.
In line with our business philosophy, we have developed innovative financial structures that enable our partners to participate in additional revenue streams—recognising and leveraging the true value of their intellectual property and brand equity.
Well Managed & With Experience...
VAPSSA/GRSA has grown steadily over the past twelve years, building a strong foundation of expertise, stability, and industry insight. Today, it is widely recognised by its peers as a trusted and professional VAPS insurance and plan provider—committed to delivering best-practice products supported by ethical, efficient, and consistently high-quality service.
At the core of our operational strength is General Risk Administrators SA (Pty) Ltd (GRSA), a licensed Financial Services Provider that underpins our administrative and underwriting capabilities. As an appointed underwriting manager (UMA) for leading insurers—including King Price Insurance Company Limited, Guardrisk Insurance Company Limited, Genric Insurance Company, and King Price Life Insurance Limited—GRSA ensures that all solutions are delivered with reliability, compliance, and industry-leading standards.
Our continued growth is driven by the dedication of our team and the strength of our relationships with dealership partners, clients, and suppliers. This collaborative approach has positioned VAPSSA as a respected and established leader within the market.
We are committed to not only meeting but exceeding the expectations of our business partners. Our philosophy is centred on staying responsive, adaptable, and aligned with the evolving needs of the industry—providing reassurance that our partners are always supported by a forward-thinking and dependable organisation.
Our head office, based in Menlyn Corporate Park, serves as the central hub from which our operations are managed with precision and care.
With an established and diverse portfolio, VAPSSA supports a broad network of over 200 dealerships, reflecting both the scale of our reach and the trust placed in us. Our long-standing partnerships are a testament to the consistent value, stability, and confidence we deliver.
Product Design and Planning:
The complete range of products:
Our product design strategy is built to win in the market. By leveraging deep customer insight and real-time market intelligence, we develop high-value solutions that combine powerful benefits with smart, competitive pricing—giving our products a clear edge over the competition.
We don’t just meet expectations—we drive demand. Our offerings are engineered to boost dealership performance, accelerate sales, increase customer retention, and unlock new revenue opportunities.
Delivered through cutting-edge electronic platforms, our products are instantly accessible, easy to implement, and designed to create a seamless, high-conversion customer journey from start to finish.
Our Products include:
• Mechanical Breakdown Insurance Warranty
• Top-Up Warranty
• Deposit Cover
• Credit Shortfall Cover
• Level Life (Credit Life/Chronic Illness/Disability)
• Tyre & Rim Warranty
• Safety Maintenance Plans
• Service Contribution Plans
• Service Plans
• Motorcycle Products
• Body Maintenance Plans (Minor Damage)
We are responsible for the complete design and packaging
of the products, which will include:
• Application forms
• Disclosure notices
• Policy wording
• Pricing Structures
• Sales Guides
• Compliance and Regulatory adherence
• Product Training and Accreditation
We strongly believe that establishing the right business structure is fundamental to the long-term success and sustainability of any organisation. For this reason, all legal, compliance, and solvency requirements are continuously monitored and reviewed to ensure full operational integrity and ongoing stability.
This disciplined approach provides our partners with confidence that every aspect of our business is managed responsibly, transparently, and in line with industry standards.
The VAPSSA offering is built on three core pillars of partnership:
Insurance Underwriter:
King Price Insurance Company Ltd is a licensed short-term insurer and registered financial services provider. FSP no. 43862
Life Insurance Underwriter:
King Price Life Insurance Ltd is a licensed long-term insurer and registered financial services provider. FSP no. 47235
Administrator and Binder Functions:
General Risk Administrators SA (Pty) Ltd (“GRSA”) is a registered financial services provider. FSP no. 43257
Sales and Marketing:
VAPS Solutions SA (Pty) Ltd (“VAPSSA”)
